7 POST @ LIBERATION
Highway Production Ltd shareholder Bruno Ledoux was also a co-owner of the French newspaper Libération. Plans to replace Libération's fashion supplement NEXT were derailed by the refusal of Libération staff to obey Ledoux and his fellow directors. An initiative to replace NEXT's editorial team with 7POST cofounders Jean-baptiste Pauchard and Prosper Keating and Steve Hiett as Art Director failed for the same reasons.
Libération staff also refused to supply content for a special NEXT-branded version of the 7POST 3D and Augmented Reality application despite a contract signed between Libération SARL and Highway Production Ltd and the transfer by the French company to the British company of a downpayment of €25,000. Tired of waiting for their partner to establish control over his rebellious employees, Pauchard and Keating launched the first commercial issue of 7POST in the autumn of 2014.
In July 2015 Ledoux and other shareholders tried to oust Pauchard as CEO of Highway Production Ltd and gain control of 7POST. The hostile takeover bid led to the closure of 7POST but the rebels were unable to exploit it because Highway Production Ltd held no intellectual property rights in the print and virtual editions of 7POST, including the application.
Before returning to property dealing, Bruno Ledoux arranged for the Libératon offices to be transferred from their chic Paris building to a drab suburb as part of spending cuts deemed necessary for the newspaper's survival.