the sieff issue...

7 POST #3 was a special issue supporting the exhibition in Paris of photography by Sonia Sieff, her mother Barbara Rix-Sieff and the late Jeanloup Sieff. The issue was offered with a new but less sophisticated version of the 7 POST App from 2013, rebranded as iWay, a nod to 7 POST's publishing house. Scanning the editorial pages permitted viewers to see and hear interviews of Sonia Sieff and Barbara Rix-Sieff while the perfume bottle in the Dior advertising on the outside back cover flew off the page and could be turned onscreen through 360° by readers' fingers.