the harri peccinotti issue...

Harri Peccinotti shot one of the Issue Zero editions of 7 POST, as well as sharing the art direction with Steve Hiett. Every photographer who’s made a career out of pressing shutter buttons in front of beautiful women owes a great debt to Harri Peccinotti. He was the first person to consistently capture the sexuality of everyday activities on camera: subversively pleasing sights like girls carefully sucking on popsicles, close-ups of butts on bike seats, and California beach bunnies unknowingly shot with telephoto lenses.

Harri was born in London in 1935. At 14, he dropped out of school to design album covers for the jazz label Esquire Records. In the 50s, he began working as an advertising photographer and eventually served as art director for glossy behemoths like Rolling Stone, Vogue, and Vanity Fair UK. But he will forever be remembered as the main brain behind Nova, a British magazine first published in 1965 that set new standards for both graphic and journalistic content by integrating ideas borrowed from the psychedelic subculture and underground press of the day.In ’68, after completing an assignment in Vietnam, he photographed the now legendary Pirelli pinup calendar that paired love poems with photographic interpretations of the verses—alluring, tastefully shot women lounging around the Tunisian island of Djerba. Pirelli—and everyone in the world who wasn’t blind—liked it so much they invited him back the following year. This time Harri proceeded to up the raunch factor by featuring the aforementioned California girls in various states of undress..

Harri’s recent endeavors have focused on ethnographic reportage, filmmaking, and publishing books of his work. He also continues to shoot fashion and advertisements and is a photography consultant for the weekly French news magazine Le Nouvel Observateur.